Latest News
March 26, 2026
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Shires' Destination Marketing Campaign Draws Diverse Visitors to Southern Vermont: The Shires of Southwestern Vermont Destination Marketing Organization has concluded a successful campaign aimed at bringing new and diverse visitors to southern Vermont. Partnering with Matte Olive and Hearst StoryStudio, the campaign used storytelling, targeted promotion, and data-driven strategies to broaden the region's appeal. Supported by a state grant, the initiative emphasized cultural richness and local authenticity to attract first-time tourists. Organizers consider the multi-faceted marketing effort a significant achievement for the area. (Source: The Manchester Journal on Mar 24)